Indexing is the process by which search engines, like Google, discover and store web pages in their database. When you publish a new blog post or webpage, Google uses web crawlers to find the content, understand it, and decide whether to index it. Indexed pages are eligible to appear in search results.
Without indexing, even the best-optimized content will not appear in Google Search.
Why People Use Services Like Speedy Index and IndexRusher
Speedy Index and IndexRusher are examples of services that claim to accelerate the indexing process by pinging pages to crawlers, submitting them through backend API-like systems, or using third-party methods. These tools have gained popularity for the following reasons:
- Quick indexing of new content
- Improved visibility for SEO campaigns
- Bypassing slow crawler discovery times
- Automated submissions for large sites
While they may work in the short term, website, the long-term sustainability and compliance with Google’s guidelines remain questionable.
The Problem With Relying on Third-Party Indexing Tools in 2025
As of 2025, Google’s algorithms have become smarter in detecting unnatural behavior. Relying heavily on third-party indexing services can cause several issues:
- Spam Signals: Excessive or unnatural indexing requests can be seen as manipulative.
- Temporary Indexing: Some services may trick Google into temporarily indexing content, which is later removed.
- Security Concerns: Sharing site credentials or backend access with third-party tools is risky.
- Violation of Google Guidelines: Google has repeatedly stated it does not endorse or recommend using indexing APIs from unauthorized providers.
- Wasted Money: Many services charge high prices without guaranteeing sustainable results.
Instead of these tools, Google recommends using its own set of features and tools designed to naturally and effectively index content.
Google’s Official Recommendation: Use Google Search Console (GSC)
Google Search Console (GSC) remains the most trusted and direct tool to manage your website’s presence in Google Search. Here's how you can use it effectively to index content without needing Speedy Index or similar tools.
Step 1: Set Up GSC Properly
To begin, make sure your website is verified in Google Search Console. You can do this by:
- Adding a DNS TXT record to your domain
- Uploading an HTML verification file
- Using Google Tag Manager or Google Analytics for verification
Once verified, you'll have full access to your site's data and indexing tools.
Step 2: Submit URLs for Indexing
One of the most powerful GSC features is the URL Inspection Tool.
- Open GSC
- Enter your new or updated URL in the top search bar
- Click Request Indexing
Google will crawl and evaluate the page, often indexing it within minutes to hours. This method is free, fast, and safe.
Step 3: Submit Your Sitemap
A sitemap.xml is a roadmap of your site. Ensure your sitemap is:
- Submitted in GSC (under “Sitemaps”)
- Up to date and automatically refreshed with each new post or page
- Properly formatted with correct URLs (no redirects or 404s)
Submitting your sitemap tells Google what content exists on your site, what’s new, and what needs re-crawling.
Step 4: Improve Internal Linking
Internal links help Google find content faster. If you publish a new page, link to it from:
- The homepage
- Related blog posts
- Category pages
This builds a logical structure and encourages bots to crawl new content naturally.
Step 5: Maintain a Crawlable Site
Avoid technical issues that can block indexing:
- Fix robots.txt blocks
- Avoid “noindex” meta tags on public content
- Use canonical URLs properly
- Minimize JavaScript rendering issues
A healthy site architecture ensures that when Googlebot visits, it doesn’t face roadblocks.
Other Reliable Alternatives to Third-Party Indexing Services
Besides using GSC, there are safe, efficient alternatives to Speedy Index and similar tools that align with Google’s best practices.
1. IndexNow (For Bing, Not Google Yet)
IndexNow is a new protocol supported by Bing and Yandex. It allows real-time URL submission using an API key. While Google is still testing IndexNow, it shows that search engines are open to controlled API-based indexing in the future.
For now, you can use IndexNow for Bing traffic, which is still valuable.
2. Cloudflare + Indexing Workflows
For technical users, setting up automation using Cloudflare Workers or webhooks can help:
- Ping search engines when new content is published
- Send URLs directly to indexing tools
- Trigger Googlebot via internal linking
This is safer than external indexing services and gives you full control.
3. RankMath or Yoast for WordPress Users
These SEO plugins automatically notify search engines of new content and update sitemaps. They also:
- Optimize titles and meta descriptions
- Set canonical URLs
- Manage redirections
While not indexing tools themselves, they enhance the discoverability and indexability of your content.
4. Content Scheduling and Optimization Tools
Platforms like SurferSEO, Frase, or Clearscope help you optimize content to align with Google’s ranking factors. Well-optimized content is more likely to be indexed and ranked quickly.
This is not an indexing method, but it supports indexing by producing high-quality, search-relevant content.
Avoid These Common Indexing Mistakes in 2025
Indexing mistakes can cripple your SEO, especially if you rely on shortcuts or outdated methods. Avoid the following:
Using Black-Hat Indexing Services
Cheap services that offer “guaranteed indexing in 24 hours” often use shady techniques like cloaking, spammed pinging, or automated bots. These can get your domain flagged or even de-indexed.
Overloading the URL Inspection Tool
Google limits the number of indexing requests per day. Spamming the tool will not improve your chances. Instead, focus on real signals like content freshness, internal links, and relevance.
Publishing Thin or Duplicate Content
In 2025, Google is even stricter about indexing low-quality pages. If your content is:
- Too short
- Lacks original value
- Duplicates existing content
…it may never get indexed. Focus on helpful, unique, and engaging material.
Ignoring Mobile Optimization
Google’s Mobile-First Indexing means your site’s mobile version is what gets indexed first. A slow, broken, or unreadable mobile version can prevent indexing altogether.
Advanced Tips for Better Indexing in 2025
Build Topical Authority
Sites that focus on specific themes (e.g., health, technology, finance) and publish regularly about those topics build trust with Google. This can lead to faster indexing.
Leverage Google Discover
If your content gets picked up in Google Discover, it often gets indexed and ranked within hours. To increase your chances:
- Use high-quality images
- Write compelling headlines
- Optimize for E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
Monitor with GSC and Analytics
Use the Coverage Report in GSC to:
- Identify pages “Crawled – currently not indexed”
- Fix issues like server errors, slow response time, or blocked resources
Use Google Analytics to see which pages are receiving organic impressions. If a page has zero traffic for weeks, it may not be indexed.
Create a “Recently Published” Widget
Adding a dynamic widget on your homepage that displays recently published posts can drive crawler attention to new content. It also improves user experience and time-on-site.
Conclusion: Sustainable Indexing Strategy for the Long Term
In 2025, the best alternative to Speedy Index, IndexRusher, and similar services is a holistic indexing strategy rooted in best practices and official tools. Google Search Console remains the most powerful and compliant way to request indexing. Supplement it with smart SEO tactics, technical health, and a focus on high-quality content.
If you still feel tempted by quick-fix tools, remember: short-term indexing gains are not worth long-term SEO risks.
The best indexing strategy is one that works hand-in-hand with Google, not against it.